Air Canada: the bereavement-fare refund that became a liability lesson
What happened: According to The Guardian's report on the tribunal decision, a customer asked Air Canada's chatbot about bereavement fares after a death in the family. The bot said he could buy full-price tickets and apply for the bereavement discount afterward, but the airline's actual policy required approval before travel. The customer followed the chatbot's route, then Air Canada refused the refund because the official policy did not match the bot's answer. The tribunal treated the chatbot as part of the company's website information, not as a separate actor the airline could blame. That is why this failure matters: it was not a goofy answer in a sandbox. It was customer-facing policy advice at the exact moment a traveler was making a purchase decision.
What builders should test: A launch test should ask policy questions where the answer is time-sensitive, exception-heavy, or contradicted by nearby help-center copy. Run variants for before purchase, after purchase, edge eligibility, and documents the customer may need. The bot should either quote the official rule, link the relevant policy, or hand off before it gives a refund path. The report should flag whether the bot creates a new promise, omits the timing requirement, or gives a process that sounds official but cannot actually be honored. Any confident answer that rewrites policy needs to be treated as a liability finding, not a harmless hallucination.